British car company Lotus Cars, which makes sports and racing cars, has “announced plans to enter the world of non-fungible tokens (NFTs).”
In its press release, Lotus said it is collaborating with NFT PRO and Ripple (which provides “technical support” for the XRP ledger) for its first NFT collection.
It was also noted that “the partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space, creating a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto enthusiasts.”
It goes on to say that NFTs are “the next innovative venture from Lotus Advanced Performance, the business line launched earlier this year.” Every NFT in the collection was and will be “created in-house by Lotus Design”.
'pay tribute to the pioneering spirit of the iconic performance car brand.‘
Simon Lane, Director, Lotus Advanced Performance commented:
“Lotus has always been about disruptive innovation, and entering the Web3 space in this way with a truly customer-centric NFT program is another excellent example. Partnering with NFT PRO, a true expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans.”
And Christian Ferri, CEO of NFT PRO stated:
“NFT PRO was selected by Lotus to provide a seamless entry into the world of Web3. It is a privilege to work with such an iconic British car brand and to help the Lotus Advanced Performance team connect with a new generation of fans. This announcement is just the beginning of this collaboration.“
In January, legendary supercar manufacturer Automobili Lamborghini (“Lamborghini”) embraced the world of digital assets by announcing the release of its first non-fungible token collection (NFT) dubbed “Space Time Memory” next month.
According to Lamborghini’s press release, Swiss artist Fabian Oefner was chosen to design this collection of NFTs because “his work is known for exploring the boundaries between time, space and reality”.
The press release also mentioned that “the project consists of two distinct elements – a physical work of art in the form of the Lamborghini Space Key and a digital piece that has yet to be revealed.”
Oefner had this to say:
“What interested me in creating this project is the interface between the digital and physical worlds… The car and its components, something physical and real, are transformed into something digital that never existed. And the piece of carbon fiber, something physical and tangible, serves as a key to access the digital experience of the artwork. In both cases there is a metamorphosis from the physical to the digital world.“
The press release goes on to say that “scanning the QR code Oefner wrote on the Space Key’s carbon fiber once it has returned from space grants access to the NFT and blurs the lines between the physical and the digital.” “.
According to a report by The Verge, Oefner’s design for the NFT features one of the automaker’s popular cars drifting through the blackness of space and falling apart. As noted by The Verge, the artistic style of Lamborghini’s NFT is in stark contrast to the popular Bored Ape cartoon imagery.
Featured image by emkanicepic via Pixabay.com
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