These are the best paints to combat depreciation, one actually helps increase resale value


PPG released its annual Automotive Color Report earlier this year and found that the three most popular automotive colors in North America were silver/grey, white and black.

However, automakers offer a choice of other colors, and a study by iSeeCars wanted to find out which had the greatest impact on depreciation. Not surprisingly, popular colors — like white, black, and silver — have a minimal impact on depreciation, as they don’t affect resale value, but they don’t help preserve a vehicle’s value either.

According to the study, the average vehicle loses 15% in value after three years, with silver models losing around 14.8% of their value in this period. This increases to 15.5% for white vehicles and 16.1% for black vehicles.

Also read: These are the most popular car colors in America and around the world

The color with the lowest devaluation (and sometimes even devaluation) was yellow. Vehicles painted the color of the sun typically lose 4.5% in value after three years, while yellow SUVs appreciate as much as 2.7%. The latter is interesting, but iSeeCars Executive Analyst Karl Brauer explained, “The Jeep Wrangler and Jeep Wrangler Unlimited represent the vast majority of mainstream yellow SUVs, and these popular vehicles have been selling at prices above MSRP, even after three years of use. “

Aside from this anomaly, orange was the second best color in terms of depreciation, as vehicles with this vibrant hue only lost 10.7% of their value after three years. This low number is likely due to the use of orange on sports cars and limited editions like the 2023 Toyota GR86 Special Edition.

Rounding out the top five spots were purple (13.9%), red (14.0%), and green (14.0%). At the other end of the spectrum, gold models lose 16.7% of their value after three years, while brown models lose 17.8%.

However, these values ​​vary by body style, as beige is best for truck resale value, while purple is a winning color for sedans. Yellow performs best on SUVs and convertibles, while orange coupes hold their resale value best.

According to Brauer, “The color of a vehicle is one of the most important considerations after buyers have decided on a make and model. With depreciation being the biggest cost of vehicle ownership, consumers should carefully consider their choice of color – especially if they plan to sell their vehicle.”

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